Written by: Tim Busch
1. About Us
2. Brand Story
3. Aerial Tour
Aerial shots look cool both inside and out. These videos are a great way to give a hint of your capabilities while offering something interesting to look at during trade shows. Fabrifast uses this short tour video for trade shows.
4. Animation
The best way to show the inner workings of something that you can’t fit a camera into is with 3D animation. There is no other way to show off the inner workings of a Milwaukee Cylinder.
5. Case Study
When one of your products hits a jackpot that can be replicated, a case study is a great idea. Master Lock’s multi-user lock at the co rec at Purdue is a great example.
6. Product Videos
Want people to believe in your product? Show it working in real life. Product demos, case studies, and testimonials are powerful tools. Mixing shots of product, installation, graphics and web captures to educate customers while ending with a company message is a great use of video for Orion Lighting.
7. Education/training
Video is a great tool for onboarding new employees to explain and demonstrate company wide policies that everyone needs to know. It’s also ideal for adding value to the sale of your product. If your customer is buying an expensive machine from you save everybody some time by providing them with the knowledge of how to use it. This is one of a series of videos provided by Matrix that will be greatly appreciated by their customers.
8. Recruitment
Video is widely used to explain company culture, employee benefits and work environment. Who better to pitch your company than employees on the job, like these employees from SWAT
9. Philanthropic ventures
Does your company do great things for the community? Well, show it off! While you are improving lives, you can also grow your footprint with a true sense of community. Great Lakes Roofing Corporation helps many communities in Wisconsin every year.
10. Historical
There aren’t many better ways of building trust within a community than by showing how you and your company help build that community. In Milwaukee, everyone knows Roman Electric but they don’t know their influence so whoever better to tell their story than local historian John Gurda.
The days of having a crew come out to produce that one special video are long over. Today there should be a strategy designed to populate the pages of your website then used again and again on blogs, social posts and building trust and loyalty with your customers by answering customer questions. More on that in a future post.