This was a project that we got to sink our teeth into. As we tossed around ideas on how to cover 125 years in a short video, MCW’s archivalist (Dick) was digitizing assets from the last century. As old films came to light and “can’t miss” pictures were found, the scope of the project changed to become a longer more all-inclusive look at the past. Half way through this project, MCW went through a brand overhaul which added new direction and new beautiful assets. I love projects that immerse you, and this one certainly did. Thanks to everybody that helped with this project, particularly Dick!
The Medical College of Wisconsin (MCW) is a renowned institution dedicated to advancing the health of communities through education, research, patient care, and community engagement. As a leading academic medical center, MCW offers innovative medical education programs, conducts groundbreaking research, and provides exceptional patient care. With a focus on collaboration and innovation, MCW is at the forefront of medical discoveries and advancements, shaping the future of healthcare and improving the lives of people across Wisconsin and beyond.