A “Sales” video focuses on the benefits of working with that company. This could be a commercial, a promotional video or a product video. We talk less about the company’s image or brand and more about price and quality. A viewer should come away with a feeling of confidence in working with this company. They should know that this company is better than their competition.
This commercial is for Today’s dentistry. It airs in local movie theaters and the home page of their website. The mission is to show how integrated Today’s is in the community and hope to get a buzz going to include many residents in future commercials.
This is a video introduction to a new product by Guidance Software. They develop hardware and software for the forensic industry. One of their biggest clients is the CIA. We take their products to our in-house studio and shoot them on a turntable in front of a green screen.
Safro’s May spot. We wanted more dramatic lighting which isn’t all that easy in a fully lit showroom. It worked out though.
Kapco
We were hired to create a buzz about a new semi-pro baseball team that was starting up. We came up with many concepts but the trick was that there were no players, no field and it was the dead of winter. There was an event that all these celebrities were at so we set up …
This ad campaign featured employees and customers and aired in conjunction with more traditional TV spots that push price. We conceptualized this “Promise” campaign. The idea was to have customers make promises to viewers. These promises are then backed up by real customer comments.
The Lake Shore Chinooks is a semi-pro wood bat baseball team in Mequon Wisconsin. This league showcases future stars in an old school small venue atmosphere. We came up with many concepts, this is one of them. This airs locally and on their video scoreboard.
Today’s Dentistry is in Cedarburg Wisconsin. Not only do they have the latest equipment for dental care, you also get the sense of visiting a spa more than a dentist. We wrote the script, and produced the spot mostly for their website but also for the local theater in Cedarburg.