Safro

Safro’s May spot.  We wanted more dramatic lighting which isn’t all that easy in a fully lit showroom.  It worked out...

Lake Shore Chinooks first ad

We were hired to create a buzz about a new semi-pro baseball team that was starting up. We came up with many concepts but the trick was that there were no players, no field and it was the dead of winter.  There was an event that all these celebrities were at so we set up a green screen in a back room an threw a bat back and...

Safro

This ad campaign featured employees and customers and aired in conjunction with more traditional TV spots that push price. We conceptualized this “Promise” campaign.  The idea was to have customers make promises to viewers.  These promises are then backed up by real customer...